Search Engine Optimisation (SEO) is the process of “optimising” your digital assets for search-ability. The objective of SEO is to help major search engines such as Google, Bing and Yahoo index your content so it’s shown when customers are searching for brands like yours. We estimate that more than 60 – 70% of web traffic originates from search engines, which demonstrates the vital role SEO has to play in any brands digital marketing strategy.
Brandcrunch have a three step process to SEO, which we’ve expertly developed to help organisations get seen online by their potential customers.
Step 1: Keyword Research
The Brandcrunch team will conduct an extensive review of your existing keywords with our in-depth keyword research. We review your keywords throughly, ensuring they align with your business objectives. We also provide recommendations for any new keywords that would compliment your products or services. Furthermore the research process evaluates your closest competitors through a competitor keyword analysis, this allows the Brandcrunch team to identify quick wins that your company can take advantage of almost immediately.
Step 2: Site Audit
Brandcrunch then move to the technical aspects of your digital footprint through our comprehensive site audit. With a focus on your website, social media and local listings we do a deep dive into your code making sure meta-data, locations (NAP), imagery, sitemaps, schema and links follow known best practises. In addition we check your content making sure that it’s relevant, it makes sense, avoids any unnecessary duplication and is written in a way that takes advantage of important keywords identified in Step 1. We finally review your Google Analytics & Google Search Console data and compare it with our comprehensive site analysis.
Step 3: Recommend & Maintain
With the information Brandcrunch collect we’re able to provide you actionable SEO insights. Our team will identify areas of improvement, any competitive advantages that you have and will provide information relevant to your domain, industry, products and services.
Contact us to find how Brandcrunch can take your SEO to the next level.