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    Social Media Marketing the Positives and Negatives

    From Facebook to Instagram, LinkedIn to Youtube, the vast majority of us are aboard the social media ship that’s taking the digital revolution by storm. Many of us are familiar with posting a witty tweet, uploading an “aesthetic” Instagram photo or just procrastinating through an endless Facebook news feed. But the corporate side of social […] More

  • What is data science
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    What is data science? A quick guide

    Data science has been called one of the sexiest job industries of the 21st century. And as you may have guessed, here at Brandcrunch all of our team have some exposure to data science in our day to day jobs. So should that make us…? Probably! In fact some of us here are even full-time […] More

  • Whats in a brand
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    What’s in a brand?

    A brand by any other name would smell as sweet… wouldn’t it? Well, perhaps not. A brand is a lot more than just your name. It’s your style, your decisions. A brand is the personality of your business. With that personality comes likes, and dislikes. Preferences, and yes even ways of communicating. For example, words […] More

  • What is Google Adwords?
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    What is Google Adwords?

    Google Adwords is advertising that appears in the search engine Google.com, and on its partners throughout the Google Display Network (GDN). Search network The Google Search Network is designed to display text ads directly to potential customers when they are actively searching for a product or service. For example, below we’re searching for “Red shoes”. […] More

  • How to brand your business
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    How to brand your business

    Determining how to brand your business is trickier than you think.  There are a whole number of details you should consider before you push that all important green light. Should I buy a .com in aftermarket? Should I be creative with my name? Are keywords important? We have seen time and time again where a customer gets […] More

  • Cross domain tracking
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    Cross domain tracking

    Cross domain tracking in Google Analytics is the process of connecting two different Domains (eg domainexample.com and domainexample.com.au) together for the purpose of reporting. The main reason we would want to connect together two domains together is so that you can pass a user from one site to another without counting them as a new […] More