• Search Engine Optimisation

    Search Engine Optimisation (SEO)

    Search Engine Optimisation (SEO) is the process of “optimising” your digital assets for search-ability. The objective of SEO is to help major search engines such as Google, Bing and Yahoo index your content so it’s shown when customers are searching for brands like yours. We estimate that more than 60 – 70% of web traffic originates from search engines, which demonstrates the vital role SEO has to play in any brands digital marketing strategy.

    Brandcrunch have a three step process to SEO, which we’ve expertly developed to help organisations get seen online by their potential customers.

    Step 1: Keyword Research

    The Brandcrunch team will conduct an extensive review of your existing keywords with our in-depth keyword research. We review your keywords throughly, ensuring they align with your business objectives. We also provide recommendations for any new keywords that would compliment your products or services. Furthermore the research process evaluates your closest competitors through a competitor keyword analysis, this allows the Brandcrunch team to identify quick wins that your company can take advantage of almost immediately.

    Step 2: Site Audit

    Brandcrunch then move to the technical aspects of your digital footprint through our comprehensive site audit. With a focus on your website, social media and local listings we do a deep dive into your code making sure meta-data, locations (NAP), imagery, sitemaps, schema and links follow known best practises. In addition we check your content making sure that it’s relevant, it makes sense, avoids any unnecessary duplication and is written in a way that takes advantage of important keywords identified in Step 1. We finally review your Google Analytics & Google Search Console data and compare it with our comprehensive site analysis.

    Step 3: Recommend & Maintain

    With the information Brandcrunch collect we’re able to provide you actionable SEO insights. Our team will identify areas of improvement, any competitive advantages that you have and will provide information relevant to your domain, industry, products and services.

    Contact us to find how Brandcrunch can take your SEO to the next level.

    Contact us

  • in

    Social Media Marketing the Positives and Negatives

    social-media-marketing-brandcrunch-blog

    From Facebook to Instagram, LinkedIn to Youtube, the vast majority of us are aboard the social media ship that’s taking the digital revolution by storm. Many of us are familiar with posting a witty tweet, uploading an “aesthetic” Instagram photo or just procrastinating through an endless Facebook news feed. But the corporate side of social involves far more effort than simply selecting the nicest filter for your latest Instagram post.

    Social Media Technology and Data

    As technology advances, our data collection and analysis rapidly improves as we approach an era where we no longer search for information but the information we seek searches for us.  As a result, it is important for businesses to stay ahead of this in order to remain competitive in such a dynamic environment. With a predicted 2.55 billion social network users by 2018 (Statista 2016), the internet can provide an excellent channel for reaching your business’ target market. This statistic means that as a business, it is becoming increasingly important to create and maintain effective social media practices.

    However, while the tool comes with a huge potential influence, it is crucial to analyse both the positive and negative effects of social media.   It is a platform that you need to dedicate the required time and effort to optimise it’s marketing performance. Undeniably, as the value of marketing social is rapidly increasing, the countless positive effects are not something that should be overlooked. As a two-way platform, social media enables companies to join the conversation and get engaged with consumers.

    Opportunity

    This opportunity allows companies to share information, develop relationships with consumers, gain market insight, address negative responses and transform attitudes. This consumer involvement presents many potential opportunities for companies including the chance for co-creation as companies have the ability to harvest consumer-generated content. Additionally, the consistent maintenance of a well respected social media presence develops a higher brand authority and credibility in the eyes of consumers. Presenting a responsive and trustworthy online source for consumers to be exposed to provides an opportunity for companies to improve brand awareness and attitude.

    Another positive effect is the ability for businesses generate more inbound traffic to company websites through various platforms. These profiles increase backlinks to your site and helps consumers find your site by improving your search engine optimisation (SEO). However, despite all these positives, it is crucial to realise and consider the negative effects of social media marketing. With current rapid technological advances, comes the need for security advances. Businesses with digital presence become susceptible to threats such as viruses, hacking and brand hijacking.

    Privacy in Online Media

    It is important that businesses implement privacy and security procedures to minimise these risks. Additionally, the nature of online and social media, and its freedom of opinion, means that businesses relinquish control and disgruntled individuals have the potential to inflict a lot more damage. If an influential blogger or vocal minority of consumers have a problem with any aspect your business, social media can spread these damaging responses and create a negative brand image. It is important that companies thoroughly consider the content they’re posting and the brand personality that they are contributing to.

    There are countless cases in the media where companies are being criticised and sometimes even facing legal repercussions for inappropriate, misleading or insensitive content. Ultimately, social media marketing takes time, effort and dedication but it something that is crucial in order for companies to remain competitive in today’s market. It is important that companies develop an effective strategy that aligns with their existing branding and integrated marketing strategy. As a highly dynamic medium, it is essential that digital marketing strategies are constantly evaluated and updated to maintain competitive advantage and stay ahead.

    Here at Brandcrunch, we’re here to get to know you, your brand and company goals. We aspire to optimise your social media marketing and guide your business in creating and maintaining a seamless social media presence, so don’t hesitate to get in contact with us.

    References

    • Foster 2016- Instagram Is the King of Social Engagement
    • Jose 2016- 10 Tactics for Launching on Social Media and Generating Buzz, inspired by companies who’ve already done it
    • O’Brien 2015- Top 10 Social Media Fails of 2015
    • Osbourne 2015- Eight Do’s and Don’ts of Timely Social Media Campaigns Sandilands 2017- Advantages and Disadvantages of Social Media Marketing
      Schneider 2015- 10 Tactics for Launching a Product Using Social Media
    • Statista 2016- Number of Social Media Users Worldwide from 2010 to 2021
    • Tjepkema 2016- The Top 10 Do’s and Don’ts of Social Media for Business

     

  • Solutions

    Solutions

    The team at Brandcrunch provide solutions in the following areas:

    Digital Marketing

    • Search Engine Marketing (SEM)
    • Display Network Marketing
    • Social media marketing
    • Programmatic ad buying
    • Content marketing advertising

    Digital Strategy

    • Online strategy
    • Key persona development

    Further Information

    Brandcrunch have a network of trusted partners.
    If you require branding, web design, search engine optimisation(SEO), ongoing social mediamanagement, content creation, PR services or video development pleasecontact Brandcrunch for more information.

    Data Science

    • Analytics
    • Data modelling
    • Dashboards and Business Intelligence (BI)
    • Online analytics reporting (Google Analytics, HeapAnalytics)
    • Heat mapping
    • Conversion optimisation
    • Split testing
    • Attribution, price and demographic modelling

    Marketing Technology

    • Domain registration and management
    • Hosting and infrastructure
    • Branded email (Google G-suite authorised reseller)
    • Email marketing
    • Online analytics (Google Analytics, Tag Manager and Heap Analytics)
    • Online advertising (Google AdWords)
  • Social Media Marketing

    Social Media Marketing

    Similar to a social media agency, Brandcrunch are a data-driven marketing agency that takes social media marketing to the next level with a focus on data, analytics and getting a positive return on investment. Our trusted, hardworking team are here to work with your brand to effectively manage your social media presence and engage your customers through digital marketing and data science.

    Here at Brandcrunch, not only do we provide the marketing technology required to empower you to manage your social media through our competitive packages. We actually specialise in developing and executing tailored social media marketing campaigns which will drive interaction and address the widening gap between social media, brand exposure and leveraging those against analytics and data science.

    We realise you operate in a highly dynamic environment and are prepared to meet your ongoing and ever changing needs to get results and remain competitive. We aspire to create a trustworthy and credible online presence for your consumers so they are exposed to your brand, providing you with the opportunity to increase brand authority, awareness and attitude.

    We are proud to partner with you to integrate with, and compliment your existing digital marketing strategy.  Our goal is to provide solutions to today’s social media challenges and help create and nurture a presence that will be successful long into the future. We want to get to know you, your brand identity and your goals to provide you with the best strategy for your success.

    If you would like to find out more about how we can increase your conversion rates please get in touch with us today!

  • Marketing Automation

    Marketing Automation

    The team at Brandcrunch have partnered with a number of marketing technology platforms to provide world class email and marketing automation.

    We have extensive experience implementing data-driven marketing automation and can review, implement, analyse and optimise a marketing automation campaign that automates your brand messaging to prospective, new and existing customers.

    Whether you want to send a single EDM campaign or need to build complex automations with complicated tagging, lead nurturing and alerts our team can help.

    Brandcrunch are official partners of Active Campaign and Mailchimp two of the very best marketing automation platforms.

    Contact Brandcrunch to find out how we can take your manual time-consuming campaigns to efficient & automated marketing in overdrive!

    Contact us

  • Website Development and Optimisation

    Website Development and Optimisation

    Brandcrunch’s website development and optimisation team will conduct a comprehensive website audit where we benchmark your digital ecosystem against industry best practices.

    The team will use CRO (conversion rate optimisation), SEO (search engine optimisation), UX (user experience) and the data from your existing web analytics (such as Google Analytics) as a basis in our audit to provide a detailed recommendation report.

    The Brandcrunch team will present our findings in clear and actionable insights. We will make recommendations about marketing technology platforms that your business can partner with. Finally the Brandcrunch team can work with your digital marketing team to execute proposed recommendations or simply let our experienced digital & web development team do the hard work for you.

    To find out more how Brandcrunch can help with optimising your web assets please contact us to get in touch.

    Contact us

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